Marketing is about values - how we create a vision for the futuristic tech we are building at Shunya
November 20, 2020
The post describes the thought process behind all the visual communication we do at Shunya - and what we have learnt as a team in the process. Spolier alert - Its not about design, its about the emotion it evokes, and a deep humility for user's attention as a gift that must be respected
Too much focus on schools - Here’s what the coaching classes went through in the meanwhile during COVID
November 17, 2020
It is clear that the EdTech wave, along with COVID has made the online EdTech players a sizeable threat that you can't ignore as a part of the defensibility of offline coaching industry. The offline players need to act now - and partner. Read more why.
The elephant in the room the schools need to see now - On why the schools in India need to play the long game
November 6, 2020
Driven by a fear of technology, most of the schools have long lived tucked on a different island, while the pressure to power better learning outcomes continues to rise. This is changing at a neck breaking pace. And the schools need to see the Elephant in the room.
Over last 2 months, I got a few pings, you wrote about the 30, 60 and 90 day journey, what after that ? So much happened after the first 90 days, almost like being thrown off the 16th floor and somehow landing up straight! This post is a fast forward version of behind the scenes account of journey.
One day, while in my 3rd grade, after a craft class, there were bits of paper around all our desks. The teacher who had to teach the next class refused to teach us, till we cleared all the mess from our desks. Naturally then, the kids huddled and threw the paper and other trash near the dustbin.
Internship Experience - A roller coaster ride, summer 2020
September 23, 2020
Ekta, I feel your venture is looking for people who are compassionate about humans and their livelihood. For now, I am money-centric and won’t be a fruitful employee.“. But life was about to take a very different turn, and I am glad it did.
My First Product design Internship at Shunya, Summer 2020
September 23, 2020
What does it take to design a high end low touch product for a new generation of learning ? This post is about my experiences with Shunya right from user interviews, to building personas, on-ground user testing and human centric design.